by Gigi Taylor
The following series of posts were written by students in the Spring 2009 Account Planning class at Texas State University in San Marcos, Texas. Throughout the semester, students in the class presented a current consumer trend. These posts are a summary of their class presentations.
The purpose of the trend presentation is help students develop their skills as consumer observers, since much of what account planners do is observe people. Students were asked to look around their world and present a consumer trend that is fresh and notable. A key part of the assignment was to understand the cultural reasons for the trend, to describe the people who are driving the trend and to discuss the business applications.
It is telling that the majority of the trends identified by the students are related in some way to new media entertainment. Enjoy this peek into the cultural trends of 20-something college students living in Central Texas...
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