by Katy Brantley and Christina GullaRadio has been America's source of information and entertainment for over a 100 years-- from the first telegraphic radio waves, to homemade vacuum tube radios, to AM and FM, to Internet radio and digital broadcasting, to satellite radio, and now to HD and customized personal radio stations.
Customized personal radio stations are not only a new trend, but also becoming a style of listening to music that is here to stay. These stations such as Pandora.com, slacker.com and Europe’s Lastfm.com provide a customized radio station from any Internet receiving device, based on your mood and what types of music you like. Pandora is becoming so popular it is now even available as an “application” on the iPhone where listeners can get personalized music directly on their phone.
Pandora uses the Amazon style “people who bought this also bought” type of search engine. Pandora helps users find new emerging artists. But Pandora.com and others are in a new class of their own and rapidly climbing to the top of the popularity list.
Pandora.com has musical experts decipher between 400 musical attributes (or DNA) covering the qualities of melody, harmony, rhythm, form, composition and lyrics of each song. When each song is clearly defined it is then put into the system where it can decide between similar and non-similar songs. Listeners are then granted the luxury of having music customized to their personal likes and dislikes.
A wide variety of consumers push this trend. The highest ranges of listeners are 20 to 40-year-olds. They are people who are looking for new music. They want to hear the latest artists and they want it quick. They don’t want to search for it. They like that Pandora is customized to them. They often get frustrated about not being able to skip as many songs as desired within an hour, but many are very satisfied and hooked on the service.
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