by Monique RamosThe consumer trend that I chose is the switch from regular vehicles to hybrid vehicles. This topic first came to my attention when my copy writing professor mentioned that she had just gotten a new Toyota Prius after being on a waiting list for two years. I knew that it was becoming more popular to drive a hybrid, but I had no idea they were in such high demand. As I began to observe the trend more I began to notice hybrids everywhere, although they are sometimes hard to spot because many of the new models are identical to the non-hybrid types. A hybrid vehicle is a vehicle that uses two or more distinct power sources to propel it. The hybrid electric vehicle or HEV combines the common engine system with a rechargeable energy storage system to achieve the main goal of better fuel economy.
The switch to hybrid vehicles is becoming more popular for many reasons.With the recent concern for trying to go green and gas prices reaching 4 dollars a gallon in Texas consumers are turning to this new alternative. According to fuel economy.gov the Toyota Camry hybrid gets 34 miles per gallon on highway and city roads combined. And the Honda Insight gets 70 miles per gallon on the highway. Also global warming and dependency on foreign oil is becoming concern for many consumers. The hybrid car achieves better fuel economy and a lower emissions rate.
The hype about this earth saving trend can be credited to Hollywood. It is now becoming a staple among Hollywood’s hottest stars. Brad Pitt and Angelina Jolie arrived at the Beowulf premiere in a Toyota Prius and the transportation for the Academy awards was provided by all hybrid vehicles. Cameron Diaz is the most popular star known for owing a Toyota Prius. Other stars who started this trend include Leonardo DiCaprio and Billy Joel, Bill Mayer and Larry David.
The trend of purchasing hybrid over a regular vehicle is not only a national trend but is quickly becoming a European trend as well, with Russia being Honda’s largest potential market. In Russia Honda's sales jumped 157 percent in the first six months of this year. But sales growth has slowed this year due to weaker overall demand, and also because new taxation methods in Italy, Spain and France based on carbon dioxide output. This causes buyers to turn to brands such as Volkswagen. But even with the drop in sales in Western Europe, Honda's sales grew 7.5 percent to Two hundred eighteen thousand nine hundred and twenty five (218,925) cars -- which represents just over a tenth of its worldwide sales.
According to the New York Times the Prius has become the most popular among the hybrids because it everyone knows that is a hybrid and consumers want others to know that they are doing something good for the environment. They are comparing it to the livestrong wristband that everyone seemed to have a few years ago. They say “The Prius has become, in a sense, the four-wheel equivalent of those popular rubber “issue bracelets” in yellow and other colors — it shows the world that its owner cares.”According to CNW marketing research most of the people they surveyed admitted to owning a Prius over other hybrid because it makes a statement about who they are as a person.
The switch to hybrid vehicles is becoming more popular for many reasons.With the recent concern for trying to go green and gas prices reaching 4 dollars a gallon in Texas consumers are turning to this new alternative. According to fuel economy.gov the Toyota Camry hybrid gets 34 miles per gallon on highway and city roads combined. And the Honda Insight gets 70 miles per gallon on the highway. Also global warming and dependency on foreign oil is becoming concern for many consumers. The hybrid car achieves better fuel economy and a lower emissions rate.
The hype about this earth saving trend can be credited to Hollywood. It is now becoming a staple among Hollywood’s hottest stars. Brad Pitt and Angelina Jolie arrived at the Beowulf premiere in a Toyota Prius and the transportation for the Academy awards was provided by all hybrid vehicles. Cameron Diaz is the most popular star known for owing a Toyota Prius. Other stars who started this trend include Leonardo DiCaprio and Billy Joel, Bill Mayer and Larry David. The trend of purchasing hybrid over a regular vehicle is not only a national trend but is quickly becoming a European trend as well, with Russia being Honda’s largest potential market. In Russia Honda's sales jumped 157 percent in the first six months of this year. But sales growth has slowed this year due to weaker overall demand, and also because new taxation methods in Italy, Spain and France based on carbon dioxide output. This causes buyers to turn to brands such as Volkswagen. But even with the drop in sales in Western Europe, Honda's sales grew 7.5 percent to Two hundred eighteen thousand nine hundred and twenty five (218,925) cars -- which represents just over a tenth of its worldwide sales.
According to the New York Times the Prius has become the most popular among the hybrids because it everyone knows that is a hybrid and consumers want others to know that they are doing something good for the environment. They are comparing it to the livestrong wristband that everyone seemed to have a few years ago. They say “The Prius has become, in a sense, the four-wheel equivalent of those popular rubber “issue bracelets” in yellow and other colors — it shows the world that its owner cares.”According to CNW marketing research most of the people they surveyed admitted to owning a Prius over other hybrid because it makes a statement about who they are as a person.
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