All the students in the class have been divided into teams. Each team was assigned one of the following cases: Dream Dinners, Febreze Candles, Ikea, and Brand Obama. Throughout the semester, the teams are focusing their account planning efforts on their particular case.
As of this week, the teams have completed their secondary report and survey. Now they are starting to work on the qualitative portion of the class. They are preparing screeners and discussion guides for their focus groups/interviews. The objective of all this work is to find the insights that will drive the creative strategy. Here are the team pictures.
TEAM DREAM DINNERS
David R., Katelyn R., Adrienne N. (Missing: Leah H.)
TEAM FEBREZE CANDLES
Adam H., Monique R., Ashley B., Jeremy S.
TEAM IKEA
Kimberly W., Michelle C., Brian H. (uh, Jeremy?)
TEAM OBAMA
Megan M., Jennifer B., Joe S. (missing: Jacob F.)
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