The Toyota Prius was the case study for the Spring 2010 account planning students at Texas State University. The semester long project included secondary, survey and qualitative research (interviews). Students used the results of their research to craft their advertising strategy for the Toyota Prius. Writing a creative brief was especially challenging given Toyota's current recall troubles.
The case study was a group project. Students were divided into nine groups. At the end of the semester, each group presented a "creative briefing" with the goal of inspiring creative teams. Below are pictures from the final presentations.
Idea River
Leslie Austin, Lauren Bradshaw, Jill Trujillo, Abbie Barth, Michael Baum
Innovative Impressions
Lauren Fitzsimmons, Amy Smith, Lyssa Roberts, Jacquelin Dubow, Daniel Krupsky
BerryBee Agency
Corey Zoller, Amy Ewing, Beatriz Mendoza, Kathryn Drake, Kimberly Grams
AdUs Agency
Paulina Radpay, Lauren Lin, Valerie Wolf, Brian Butler, Jessica Thomas, Troupe Gammage
Boko Promo
Justin Cunningham, Amanda O'Sullivan, Sarah Thompson, Suzanne Bush, Jonah Arthur
The Analytic Animals
Rachel Pryzbiski, Cornelia Nall, Laura Standefer, Johnny Weir, Kristi Miller
Salient Agency
Laura Atkins, Wally Perales, Barbie Gettys, Ruthie Cyrill, Geoff Earle
Glitterati
Hollyanne Norrid, Kala Brock,Courtney Ely, Gabriel Medelin, Anne-Marie Petka
Missing Photo
JRAC&M
Cydney Butler, Angel Contreras, Mallory Garrison, Ji Eun Lee, Randall Lopez
